- Nenggui Zhao, Youqing Wu, Qiang Wang*, Jie Wu. Traffic diversion vs. self-built e-commerce: The content and e-commerce platform operations considering spillover effect and consumer loyalty:European Journal of Operational Research,2026
- Nenggui Zhao, Jing Wang, Panpan Xia*. Strategic interactions of platform information sharing and supplier encroachment in a multi-tier supply chain:International Journal of Production Economics,2026,301):110155.
- Nenggui Zhao, Youqing Wu*, Kai, Li. Human vs. Generative AI: Strategic content creation mode choices for competing creators:International Journal of Production Economics,2026,292):109913.
- Nenggui Zhao，Guili Bing, Jiasen Sun, Jie Wu，Blockchain adoption for live streaming platform supply chains with green innovation and spillover effects:IEEE Transactions on Engineering Management,2025,72):2473-2488.
- Nenggui Zhao，Jing wang, Yinghao Pan, Qiang Wang, Jie Min，Joint encroachment and low-carbon propaganda decisions in a platform supply chain under cap-and-trade regulations:International Journal of Production Research,2025,63(22):8320-8346.
- Nengui Zhao，Jiasen Sun*, Qiang Wang，Decarbonization investment in a supply chain with a retail platform based on blockchain technology:Annals of Operations Research
- Nenggui Zhao, Qiang Wang*, Jie Wu，The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior:Computers and Industrial Engineering,169):108260.
- Nenggui Zhao, Xiaohong Liu*,Qiang Wang, Zhiping Zhou，Information technology-driven operational decisions in a supply chain with random demand disruption and reference effect:Computers & Industrial Engineering,171):108377.
- Nenggui Zhao, Qiang Wang*, Ping Cao, Jie Wu，Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers:Journal of the Operational Research Society,70(12):2069-2083.
- Nenggui Zhao, Qiang Wang*, Jie Wu，Optimal pricing and ordering decisions with reference effect and quick replenishment policy:International Transactions in Opeartional Research,29):1188-1219.