合肥工业大学主页平台管理系统赵能桂--中文主页-- Nenggui Zhao, Youqing Wu, Qiang Wang*, Jie Wu. Traffic diversion vs. self-built e-commerce: The content and e-commerce platform operations considering spillover effect and consumer loyalty

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Nenggui Zhao, Youqing Wu, Qiang Wang*, Jie Wu. Traffic diversion vs. self-built e-commerce: The content and e-commerce platform operations considering spillover effect and consumer loyalty

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发表刊物：European Journal of Operational Research

论文类型：期刊论文

是否译文：否

发表时间：2026-08-28

收录刊物：SCI

发布期刊链接：https://doi.org/10.1016/j.ejor.2026.08.035

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赵能桂 (副教授)