Scientific Research
Research Field
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Paper Publications
- Nenggui Zhao，Kai Li，Youqing Wu，Human vs. Generative AI: Strategic content creation mode choices for competing creators.[J:International Journal of Production Economics,2026,292):109913.
- Nenggui Zhao，Guili Bing, Jiasen Sun, Jie Wu，Blockchain adoption for live streaming platform supply chains with green innovation and spillover effects:IEEE Transactions on Engineering Management,2025,72):2473-2488.
- Nenggui Zhao，Jing wang，Joint encroachment and low-carbon propaganda decisions in a platform supply chain under cap-and-trade regulations:International Journal of Production Research,2025,63(22):8320-8346.
- Nengui Zhao，Jiasen Sun*, Qiang Wang，Decarbonization investment in a supply chain with a retail platform based on blockchain technology:Annals of Operations Research
- Nenggui Zhao, Qiang Wang*, Jie Wu，The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior:Computers and Industrial Engineering,169):108260.
Patents
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Published Books
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Research Projects
MOBILE Version