Scientific Research
Research Field
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Paper Publications
- Nenggui Zhao, Youqing Wu, Qiang Wang*, Jie Wu. Traffic diversion vs. self-built e-commerce: The content and e-commerce platform operations considering spillover effect and consumer loyalty:European Journal of Operational Research,2026
- Nenggui Zhao, Jing Wang, Panpan Xia*. Strategic interactions of platform information sharing and supplier encroachment in a multi-tier supply chain:International Journal of Production Economics,2026,301):110155.
- Nenggui Zhao, Youqing Wu*, Kai, Li. Human vs. Generative AI: Strategic content creation mode choices for competing creators:International Journal of Production Economics,2026,292):109913.
- Nenggui Zhao，Guili Bing, Jiasen Sun, Jie Wu，Blockchain adoption for live streaming platform supply chains with green innovation and spillover effects:IEEE Transactions on Engineering Management,2025,72):2473-2488.
- Nenggui Zhao，Jing wang，Joint encroachment and low-carbon propaganda decisions in a platform supply chain under cap-and-trade regulations:International Journal of Production Research,2025,63(22):8320-8346.
Patents
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Published Books
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Research Projects
MOBILE Version