Paper Publications
- [1] Nenggui Zhao，Kai Li，Youqing Wu，Human vs. Generative AI: Strategic content creation mode choices for competing creators.[J:International Journal of Production Economics,2026,292):109913.
- [2] Nenggui Zhao，Guili Bing, Jiasen Sun, Jie Wu，Blockchain adoption for live streaming platform supply chains with green innovation and spillover effects:IEEE Transactions on Engineering Management,2025,72):2473-2488.
- [3] Nenggui Zhao，Jing wang，Joint encroachment and low-carbon propaganda decisions in a platform supply chain under cap-and-trade regulations:International Journal of Production Research,2025,63(22):8320-8346.
- [4] Nengui Zhao，Jiasen Sun*, Qiang Wang，Decarbonization investment in a supply chain with a retail platform based on blockchain technology:Annals of Operations Research
- [5] Nenggui Zhao, Qiang Wang*, Jie Wu，The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior:Computers and Industrial Engineering,169):108260.
- [6] Nenggui Zhao，Information technology-driven operational decisions in a supply chain with random demand disruption and reference effect:Computers & Industrial Engineering,171):108377.
- [7] Nenggui Zhao, Qiang Wang*, Ping Cao, Jie Wu，Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers:Journal of the Operational Research Society,70(12):2069-2083.
- [8] Nenggui Zhao, Qiang Wang*, Jie Wu，Optimal pricing and ordering decisions with reference effect and quick replenishment policy:International Transactions in Opeartional Research,29):1188-1219.
- [9] Nenggui Zhao, Qiang Wang*, Ping Cao, Jie Wu.，Pricing decisions with reference price effect and risk preference customers:International Transactions in Opeartional Research,28):2081-2109.
- [10] Qiang Wang, Nenggui Zhao*, Jie Wu，Optimal pricing and inventory policies with reference price effect and loss-averse customers:Omega,99):102174.
MOBILE Version