Scientific Research
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Paper Publications
- How Customers Respond to Chatbot Anthropomorphism: The Mediating Roles of Perceived Humanness and Perceived Persuasiveness:European Journal of Marketing,2024,58(12):2757-2790.
- Customer's Reaction to Cross-channel Integration in Omnichannel Retailing: The Mediating Roles of Retailer Uncertainty, Identity Attractiveness, and Switching Costs:Decision Support Systems,2018,109(-):50-60.
- Information Privacy Concern and Deception in Online Retailing: The Moderating Effect of Online–offline Information Integration:Internet Research,2020,30(2):511-537.
- When Do IT Capabilities Create Value for Buyer Performance? The Moderating Effect of Social Capital on Supply Chain Information Integration:Information Systems Management,2022,39(2):156-176.
- Effects of Interfirm IT Capability and Interfirm Trust on Omnichannel Integration: The Mediating Role of Interfirm Integration:Journal of Business & Industrial Marketing,2023,38(12):2561-2577.
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Research Projects
MOBILE Version