合肥工业大学主页平台管理系统 Li Yang--Home-- How Customers Respond to Chatbot Anthropomorphism: The Mediating Roles of Perceived Humanness and Perceived Persuasiveness

Paper Publications

Release time: 2024-12-19Hits:

Journal:European Journal of Marketing
Indexed by:Journal paper
Volume:58
Issue:12
Page Number:2757-2790
Translation or Not:no
Date of Publication:2024-11-25
Included Journals:SSCI

Next One:Customer's Reaction to Cross-channel Integration in Omnichannel Retailing: The Mediating Roles of Retailer Uncertainty, Identity Attractiveness, and Switching Costs

Doctoral degree

Li Yang

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