Paper Publications
- [11] Disentangling the Relationship Between Omnichannel Integration and Customer Trust: A Response Surface Analysis:Internet Research,2024,34(3):1077-1103.
- [12] What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow:IEEE Transactions on Engineering Management,2024,71(-):797-809.
MOBILE Version