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Paper Publications
What Drives Customer Engagement in Omnichannel Retailing? The Role of Omnichannel Integration, Perceived Fluency, and Perceived Flow
Release time: 2024-10-28
Hits:
Journal:
IEEE Transactions on Engineering Management
Volume:
71
Issue:
-
Page Number:
797-809
Translation or Not:
no
Date of Publication:
2024-01-01
Included Journals:
SCI
Pre One:
Disentangling the Relationship Between Omnichannel Integration and Customer Trust: A Response Surface Analysis
+
Doctoral degree
Li Yang
Hefei University of Technology
MOBILE Version
MOBILE Version