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全渠道整合如何影响顾客惠顾—基于零售商道德视角的实证研究
Release time: 2024-10-28
Hits:
Journal:
北京工商大学学报(社会科学版)
Volume:
38
Issue:
4
Page Number:
35-46
Translation or Not:
no
Date of Publication:
2023-07-01
Pre One:
Is In-Store Mobile Usage A Toxic to Customer Purchase? A Multigroup Analysis of Customer Type
Next One:
How Omnichannel Integration Promotes Customer Word-of-Mouth Behaviors: The Mediating Roles of Perceived Personal Preference Fit and Perceived Social Relatedness
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Doctoral degree
Li Yang
Hefei University of Technology
MOBILE Version
MOBILE Version