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Paper Publications
How Omnichannel Integration Promotes Customer Word-of-Mouth Behaviors: The Mediating Roles of Perceived Personal Preference Fit and Perceived Social Relatedness
Release time: 2024-10-28
Hits:
Journal:
Information Technology & People
Volume:
36
Issue:
4
Page Number:
1726-1753
Translation or Not:
no
Date of Publication:
2023-01-01
Included Journals:
SSCI
Pre One:
全渠道整合如何影响顾客惠顾—基于零售商道德视角的实证研究
Next One:
Online-offline Channel Integration and Innovation Ambidexterity: Roles of Top Management Team and Environmental Dynamism
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Doctoral degree
Li Yang
Hefei University of Technology
MOBILE Version
MOBILE Version