个人简介
杨佳良，管理学博士，硕士生导师，可招收工商管理类硕士研究生。主要研究领域为创业与创新管理。在 Journal of Business Research, International Journal of Entrepreneurial Behavior & Research, International Journal of Electronic Commerce 等期刊发表多篇学术论文。
[1] Yang, J., Li, Y., Calic, G., & Shevchenko, A. How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information. Journal of Business Research, 2020, 117, 6–18.
[2] Yang, J., Arseneault, R., & Calic, G. Personalizing videos to improve fundraising: evidence from reward-based crowdfunding. International Journal of Entrepreneurial Behavior & Research, 2025, 31(4): 954–975.
[3] Yang, J., Guo, H., & Wei, S. How Pricing and Promotion Strategies Influence Customer Satisfaction in Sustainable Fashion. International Journal of Electronic Commerce, 2025, 29(2), 210–234.
[4] Yang, J., Li, Y. An integrated review on optimal distinctiveness: multidimensionality and contingency. Management Review Quarterly, 2025.
[5] Arseneault, R., Yang, J. Exploring the HR analyst position around the globe. International Journal of Cross Cultural Management, 2025, 25(1): 183–206.