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- Lecturer
- Supervisor of Master's Candidates
- Name (Simplified Chinese):杨佳良
- Name (Pinyin):Yang Jialiang
- School/Department:物流管理系
- Administrative Position:教师
- Education Level:Postgraduate (Doctoral)
- Gender:Male
- Degree:Doctoral degree
- Status:Employed
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Yang Jialiang, Supervisor of Master candidates. His research interests include entrepreneurship and innovation. His current research focuses on how to manage online marketing information of new ventures. He has written in several academic publications including the Journal of Business Research.
Representative Publication: Yang, J., Li, Y., Calic, G., & Shevchenko, A. (2020). How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information. Journal of Business Research, 117, 6–18.
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