What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige.
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发表刊物：Electronic Commerce Research
合写作者：Yezheng Liu, Xiayu Chen, Zhengping Ding,Shouzheng Tao
第一作者：Xiumin Chu
页面范围：1-33
是否译文：否
发表时间：2020-10-29