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互联网时代的消费者行为
探索在海量信息与便捷社会化交互时代,消费者态度的形成、改变及对购买行为的影响机制,侧重关注社会关系和群体结构对消费者个体行为的影响机理。
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Doctoral degree
罗彪
Recommended Ph.D.Supervisor
Recommended MA Supervisor
Hefei University of Technology
MOBILE Version