CN

刘渤海

Associate professor

Supervisor of Master's Candidates

Date of Birth:1982-07-02

School/Department:工商管理系

Education Level:Postgraduate (Doctoral)

Gender:Male

Degree:Doctoral degree

Status:Employed

Alma Mater:合肥工业大学

Discipline:Enterprise Management

Teaching Information

市场调查实习

Release time:2024-01-31 Hits:

Course Introduction:市场营销调研实习是工商管理专业学生毕业前一次综合实习,目的是使学生将所学的市场营销学、市场营销调研、消费者行为学、管理统计学等专业理论知识与营销实践相结合的教学环节。实习组织学生深入企业,加深对营销业务的了解,使学生了解市场调查的程序以及对企业营销管理的重要作用,并实践各种调查方法获取企业营销工作所需要的有用的、有价值的各种市场信息,对企业典型或热点营销领域的问题进行调查,尝试为企业寻找解决问题的方法的实践环节;实习旨在培养学生收集信息、捕捉信息、分析信息和利用信息的能力,提高学生的观察能力和分析能力,锻炼学生的实际市场调研综合技能。

Teacher:刘渤海

School Year:2023-2024

Semester:Autumn Term

Course number:1130143B

Credits:3.0

Course Type:Undergraduate Course:

Top-Quality Courses or Not:no

Maximum Number of Students:44

Required Class Hours:72.0

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